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Easy Digital Downloads – Sendy – Documentation

Here you find all relevant information, instructions, and tips for installing, configuring and using the Easy Digital Downloads – Sendy plugin.

This site will be kept up2date and offers you a comfortable and smooth start.

Sendy is a self-hosted email newsletter application that lets you send trackable emails via Amazon Simple Email Service (SES). This extension integrates your Easy Digital Downloads store with Sendy by letting you automatically subscribe customers to specific lists based on what they purchased, and allowing customers to opt themselves into a list during checkout.

This documentation assumes that you already have a  Sendy installation set up and ready to use. If you don’t have a Sendy installation ready to go, there’s a  great guide available to help get you started.


Technical requirements

Please ensure that your web hosting meets the following requirements:

  • PHP 5.6 or later
  • MySQL 5.0.3 or later
  • WordPress 3.4 or later (tested up to the current version)

In general the above-mentioned requirements are easily met by all web hosting providers. For a fast Wordpress WebHosting we recommend Bluehost.

Activating the plugin

In order to use this extension, Easy Digital Downloads must be installed and activated.

Installation via Uploader

  • Login to your WordPress dashboard
  • Navigate to Plugins and click Add New
  • Click “Upload Plugin”
  • Select the previously downloaded zip file and confirm by clicking Install Now

Installation via FTP

  • Extract the edd-sendy.zip file on your computer
  • Upload the edd-sendy directory to the /wp-content/plugins/ directory
  • Login to your WordPress dashboard
  • Navigate to Plugins and activate the plugin

That’s it!

Inside the following chapters, you learn how to configure and use the plugin correctly.


To configure the Sendy Add On you will need to complete its settings.

1. Go to Downloads → Settings → Extensions

2. Scroll to the Sendy Settings section.

The Sendy API Key must be acquired from the Settings page of your Sendy installation.
– Sign into the Sendy installation you want to connect to this Add On
– In the top right corner, click on your Account Name drop down and choose Settings.
– On the right side of the page, highlight and copy the text found under “Your API key”.

– Return to the Sendy Settings section on your EDD store website under Downloads > Settings > Extensions and paste/enter the Sendy API key into the Sendy API Key field.

4. In the field labeled Sendy Installation URL, enter the URL where you access your Sendy Installation, without the trailing slash. eg: http://sendy.example.com

5. The next option “Show Signup on Checkout” allows your users to opt-in to subscribe to your newsletter on the checkout page. When enabled, a checkbox will appear on the checkout page that asks your users if they would like to join your newsletter. When disabled, your users are automatically subscribed to the newsletter that you have chosen in your settings without being prompted.

6. In the field labeled ” Enter your list ID”, enter the list ID you wish to subscribe buyers to. This encrypted & hashed ID can be found under the ” View all lists” section of your Sendy installation once you create your first newsletter list.

7. Add a short appropriate description in the “Checkout Label” field. If left blank the buyer will see a checkbox with a default label, “Signup for the newsletter.”

8. Click the “Save Changes” button at the bottom of the page.

Product Specific Newsletter Subscriptions

You can subscribe customers of specific products to one or more Sendy lists by going to the product edit screen and entering the list IDs that you wish customers to be added to in the “Sendy” box. If you’d like to subscribe the user to multiple lists, separate the list IDs with a comma character “,”

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